As of 10AM this morning, New York-based street wear brand and retail shop Kith launched a Miami pop-up shop unveiling their recent Cap’n Crunch Cereal x KITH collaboration, including a fully stocked Kith Treats Bar. Known for his constant collaborations with footwear giants New Balance, Asics, and now Nike, Ronnie Fieg, owner and chief creative of Kith, partnered up for the first time with Captain Crunch cereal to bring us a lifestyle-driven collection of fitted hats, hoodies, stationary, keychains, dish ware and the most sought after sleeping kit including a robe and slippers all emblazoned with a Kith-decked Captain character, limited edition Asics and all. But obviously, the sweeeeeeetest thing about the CC x Kith collab are the treats. As part of Kith Treats, the retailer’s very own cereal and soft serve bar, they have added new flavor combinations including the most bomb option, The End Zone (Cap’n Kith cereal churned with Touchdown Crunch, toffee and vanilla ice cream aka childhood in a cup) as well as created a limited edition cereal pack with only 500 available for sale on a first come-first served basis, priced at $20. The t-shirts start at $50 and up while the ice cream and cereal bar are priced between $5-$7.50.
Fieg is most known for all the detail he puts into his collaboration projects and Cap’n x Kith is no exception. From the cartoon character’s garbs to the milk-straw spoon (a necessity for all kitchens, really) the collaboration was a nostalgic yet relevant experience with its own cartoon reel playing at the back of the shop.
This pop-up is giving the city the perfect taste test for Kith’s new Miami location opening up on Collins Ave. later this year. The pop up will be going on for the whole month of November (while supplies last) at 721 Lincoln Road. The hype is real with this one, guys!!! So don’t slack, pay the shop a visit and get ready to have the best post-Halloween sugar high yet.