Over the last two years, Gvasalia has made a name for himself as the man who creates a sense of familiarity juxtaposed with exaggerated shapes and subtle detailing that make his pieces approachable yet standout (think Champion hoodies with football padded shoulders or cigarette work slacks with stirrups worn over boots). For his FW17 Balenciaga collection, we saw the uptick of 80s office-wear, pinning oversized coats over the shoulder, pairing masculine fabrics with feminine skirts, stocking – covered thigh high stiletto boots warmly named Knife Boots, and pops of bright colors amongst an otherwise muted palette.
Even the venue shared an office-cubicle vibe, with the new bolder branded BALENCIAGA repeated all over the carpet. Honestly, make that carpet into a printed jacket and he’ll sell that out too. And with no signs of models Kendall Jenner, Gigi Hadid, or Bella Hadid in sight, you know Gvasalia is simply designing for the brand and the consumers, not just social media and the press.
While the runway offers a detailed vision into the direction Gvasalia is taking the brand, it is his use of new branding methods that will take Balenciaga into a streetwear favorite in 2017. Mirrored B’s used as nail art, a bolder printed name on dad hats from his previous ready to wear collection, and other more prominent views of the name will have logo-enthusiasts running for the register.
My prediction? Balenciaga will be for 2017 what Gucci was for 2016-a compulsive need to feed into the brand’s new allure with entry-level market products and the newest face of streetwear favorites. What are your thoughts? Leave them in the comments below!
Check out the video below for the full Fall Winter 2017 runway show.